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Lengthy Articles VS Short Form Articles: How Does it Benefit or Affect Bloggers and SEO Best Option ?
The Truth about Long Content ( Lengthy Articles)
These days’ marketers have focused their attention on the writing and creating of lengthy article contents. They are producing blog and articles of several pages containing 2 to 3 thousand words.
While it is good to have a lengthy content for the ranking perspective in SEO, but how many readers have enough time to read a lengthy content? Not many, online readers are busy people looking for a simple hack. This is why they like short form content and more recently photos and videos contents.
People Want Short and Simple Contents
If you want to keep your readers engaged and interested in your business, produce short content that gives them only the necessary information. Long-form content marketing doesn’t work well as the goal of a business is to please customer not the search engine.
Long Form Content is Good for Search Engines, but not for Readers
Long form blog posts tend to do well on search engines and get social shares as well, but they don’t fetch as many conversions as a short but targeted content. Moreover, while writing a lengthy content, you may get distracted from a topic or commit mistakes resulting in the loss of readers. But If you can provide value and keep your audience engaged from the beginning to the end, then it is a real talent otherwise you are simply wasting your time and energy.
Since you are expected to write for human and not for bots, you should keep the human nature in the mind. As per several researches, the attention span of an online reader is very short and if you don’t hook him in a second or two he will get away from you.
You can attract a customer with a good introduction, but getting him read your entire blog is a difficult task, especially when it is a long content.
How Does a Short Content Work Better?
You don’t need a long form content to fulfil your business goals. If you use, a short content precisely it will get more conversion than the long content. You will need two necessary things for it – first a catchy title and second a killer first line.
- A Catchy Headline
By the catchy title I don’t mean click bait, you cannot convert a customer by simply misleading him to click a link. If the title doesn’t fulfil its promise then keep ready for a high bounce rate. A catchy title is a representation of your content in an attractive way; it doesn’t misguide anyone but tells the benefits of reading a valuable content.
- A Killer First Line
Now, when a customer arrives your site following a link, you need to fulfil his expectation by giving what you have promised. The first line of your content needs to be arresting so that a reader would like to proceed further. You can ask a question, present a figure or simply state an interesting fact to start your article.
Cut the Clutter
Every word of your article should count and add a value to your content. Instead of beating around the bush, get straight to the point and save your reader’s ample time. Cut the clutter, use a simple language and keep in mind your writing goals. You will directly connect with your audience and build the trust and loyalty in no time.
Give Complete Information, but it doesn't need to be lengthy
Complete information doesn’t necessarily mean an 8 page lengthy article. You just need to filter your content and provide only value to customers. If long content is the only way to satisfy your customers, make sure your content is engaging with useful information. Quality Content is really important and this is the pain area of content creators.
They put in hard work in producing a masterpiece of content, but many people just read heading and subheadings and leave.
The Final Thought
So the bottom line is, you don’t need to write novels to convey your message across or promote your content. A short and targeted content will also do the same thing without consuming your entire day. The key is to understand the needs of your readers and give them what they are looking for. It could be simple information on the title tag or the calculation of pay per click campaign.
How to Write SEO friendly Contents in your Blog Online Store for FREE traffic generation
Well, writing a seo friendly article is an art that could take your blog or your writing career to the next level.Anyone can write an article, but it takes a special kind of practice to write SEO optimized articles.
Everyone wants to grow their business without increasing marketing budget? If you want to do so, Then make sure you produce SEO friendly content. So let's go ahead and check, what are the best practices to write seo friendly content.
SEO Friendly websites with solid authority and a good backlink profile rank higher in the search engines, but I am not going to tell you everything you need to know about optimizing your website's content; that’s a whole other guide. But here is 2 simple tips you should follow in order to write SEO friendly content for your blog.
1.Keyword Research and Optimization
You should remember one thing, always research about your keyword before starting to write the article, because without research your article will look uninterested and confusing, if you really want to make a difference for yourself or for your blog, then you have to research properly about your content. while researching, the most important thing you have to consider is the keyword and the topic of your content. You have to use the keyword, wisely enough, so that your article will look keyword rich and well optimized, but at the same time, you should not spam the article with the keyword, otherwise it will have a negative effect, we recommend you to use tools such as semrush, ahrefs for proper keyword research, it will help you out and at the same time, it will make your job easy enough, but remember one thing, these tools are premium and you have to pay a handsome amount of money per month, but the good thing is that these tools have trial offers which let you use them free for a certain time. If you like them, then you can buy their monthly membership plans. There are also free tools available, but we won't recommend them to you, because they are neither accurate nor reliable.
2.Content Optimization
Without Awesome content, the seo strategy will be meaningless, you should always create content that is well written and well-phrased. Create an article that has high-quality content, that is appealing, vibrant, informational, detailed and unforgettable. Now that you have researched about your topic and ready to write a fabulous article, but while writing the content, you have to consider several things, like uses of proper post title and subheadings, interlinking your previous contents, optimizing the length of your article, optimizing your images, making the article social media friendly and try to avoid spelling and grammar mistakes.
If you consider these optimal techniques, while writing the content then the outcome will be rewarded in the form of a good ranking in various search engines. I want you guys to be able to start producing quality content, that is not only user friendly but also seo friendly. There are always other things you can do to maximize the seo friendliness of your content, but most importantly you have to follow these basic rules. If you feel that this video helped you, then Please like and share this video and don't forget to subscribe our channel
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