SEO Trends, Algorithm Updates and Impact on Blog Ranking and Digital Marketing, Social Sharing
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As a firm providing SEO and similar web marketing services, it is vital to picturize what the process of Search Engine Optimization is all about. The following description will brief you with an extremely streamlined introduction to Social Media Optimization .
Let’s go step by step and understand the basics first.
➢ What is a Search Engine and its functionality?
Search Engines have been around for a while now. Two of the main names that come to our mind every time we think of search engines are Google and Bing. You enter a search query and the search engine will discover it on the World Wide Web through its complex algorithms. Every search engine has its own process and algorithms (that keep updating with the changing internet marketing trends) for searching data as per the keywords presented.
➢ Linking your way through
Linking is another process that plays a crucial role in SEO and Social Media Optimization.
It is the process of creating links by letting alternate sites connect to your site for fetching data. For instance, while composing a web journal I came across some content which was very informative. So i incorporated a hyperlink on my own blog to refer to that site. A genuine link sharing some genuine information always enhances user engagement.
➢ User engagement is quintessential
Everybody seeks to be at the top, nevertheless the competition is blatantly tough.There are more organizations doing the same thing, trying to rise in the market. Hence it is paramount to comprehend how to be able to engage and retain the traffic adequately. What is even more important is that you understand that you can enhance your site to be at the top by focusing on particular keywords .
As you know , search engines need to give the most pertinent results to their viewers. The individuals who inquire are a definitive amount who profit despite the fact that they don't pay for anything. So you have to show Google you are the predominant choice when individuals are hunting down that expression. This leads into an alternate extensive section of how to do SEO, which can a bit more technical.
➢ So how to go about SEO ?
Performing SEO can be a DIY task or one can also seek professional help for SEO of your Contents creation online eg blogs and online stores.
One has two alternatives that can enlist an office or contract a full time professional SEO worker or freelancer. Simply use the same procedure when enlisting for an organization. Request for past records, their procedures and techniques, and ask how they will guarantee that this will provide you long lasting fruitful results in your online awareness, advertising and products sales. Anybody can get you to the top, but only the dedicated and experienced SEO experts keep your top position maintained and sustained from your competitors .
➢ Why to Opt for Professional SEO help ?
Just in case you seek professional SEO expert help , ensure to understand the complete procedure substantially and try not to be in a dilemma because there should be value for money. Once you think of paying a dedicated SEO expert , its his duty to bring out positive ranking results regularly and timely feedback to the employer will also be a part of his role.Therefore with the help of professional SEO support , one needn't think about website promotions any further.These SEO experts are capable of bringing in varied results and once the promotions go well, the value of your website keeps on going higher and higher .
Be smart, choose well, fly high, and optimize!
SEO which is a short form of Search Engine Optimization. 2015 - 2019 was a significant period for online businesses, witnessing some major upgradations in the field of Digital Marketing. Search engine optimization has become quite a familiar term webmasters, bloggers and online business owners. More and more individuals and businesses are delving into the online space by hosting multi-sites to promote their products and services online globally. Moreover, in order to increase their online visibility, internet marketers have started to make optimal usage of all the internet promotional techniques including the holistic - Search Engine Optimization (SEO) and Social Media Optimization (SMO).
In this post we will focus on imparting a detailed study of how SEO has changed with time and what might be the result driven trends in the near future as regards to SEO and digital marketing.
Do you know how SEO originated?
During the early 1990’s, some companies began experimenting with the theory of Search Engine Optimization. At that time, the main emphasis was on the submission part. By 1995, the first automated data submission software package was developed and released online. As things got commercial, it didn’t take much time for SPAMMERS to show their presence in the online world. Some of the webmasters figured out the way to manipulate the search engine results parsing over-submissions of their sites (domain name- URL). Yet, it was inevitable for the search engines to patch things up and fight back the black hat webmasters from doing further spamming.
This started to turn out as a hide and seek game between the webmasters and the search engines. Every time these webmasters tried to manipulate the search results, the search engines came up with algorithmic shifts as a defensive move towards the unethical tactics followed by the search engine optimizers.
All of this happened in the absence of Google.
By the time Google.com stepped in and became the most preferred search engine for more than 50% of the worldwide internet users, spamming had reached a new dimension altogether. Since Google search was very refined and added on to the success factor of a website, webmasters solely started to concentrate on SEO with respect to Google. In fact, the payoff was worth the effort involved in optimizing Google search results. Hence as a result, black hat SEO also started to show up and Google had to stipulate the way things were heading so far.
So Google came up with Sandbox. In layman’s terms, Sandbox resembled a sort of parking area, wherein Google would park the websites which were categorized as SPAM or didn’t comply with the terms and conditions set by Google. Eventually, with Google rising to fame, they started of with their own algorithmic updates- The Google Zoo which in turn affected the website rankings.
Apparently, this is how Search Engine Optimization emerged as a part of the Digital Marketing bracket.
What is SEO in 2016?
In the current digital marketing scenario, SEO plays an important role. A lot of websites
rely on SEO to seek better search engine rankings. The logic behind better rankings is quite clear- the better your website ranks, the more visible it is on the internet. Henceforth, this further implies towards a better CTR- Click Through Rate ratio which further helps in conversions.
With Google’s latest Panda update, things are getting strict, when it comes to SEO. The web is already flooded with millions of websites, yet the information provided by most of the websites appears to be redundant.So Google is trying to filter the data and rank those websites which intend to impart valuable data, presented in a much user engaging manner. In fact, with the latest mobile responsive update, Google is quite clear with its intention to support the websites which are mobile responsive. So sites which are mobile responsive tend to rank better on the Google SERP. All of this effort is to simply make use of the web traffic from the mobile devices as well. And since as of late, the internet is being used a lot on mobile devices, this move by Google seems to be impactful.
In this over-crowded world wide web, what can be an ideal ranking factor ? Well, Google has been trying to define some quality parameters with its regular search engine algorithm updates (Penguin, Panda, Hummingbird, Pigeon), and this has resulted in a change in the default approach of webmasters towards applying the Search Engine Optimization techniques.
Here are some of the key white hat SEO techniques as of 2015 which can help a website become more visible on the internet.
1) Focus on the quality of Content your website publishes
Here is the thing, good content is one of the keys to a websites success. If the content on your website is relevant to your target audience, Google will index your site, rank it well and present it ardently to the kind of users for whom your information might be valuable. This way your website’s visibility increases over the search engine result pages and you get more web traffic.
It is recommended that you start focussing on how to create the content for your website. Be innovative and unique.Link your content with relevant sites that add onto the users reading experience while browsing through your content. Do not simply present data in a textual manner, rather try to fuse in elements such as infographics, slidedecks, graphics.
Do remember, a picture speaks a thousand words. So you can always capitalize on that.
2) Guest Posting is always effective, provided your approach is genuine.
Some time back, Google started penalising websites which supported Guest Posting. This happened because of the fact that people started posting redundant, spinned content which did not impart valuable data. In fact people targeted guest posting simply to build links back to their websites, which appeared as an unethical spamming technique.
Ever since Google started penalising websites trying to do such stuff, the approach towards Guest Posting has changed. Now, in order to get published on good websites, it takes in a lot of time, effort and research to build up a relationship with these well reputed websites and present them with content which is valuable, unique, informative and meaty.
3) Adequate Social Sharing and Social Media Campaigns are always fruitful from an SEO perspective.
When you know that your content is valuable to the target audience, it’s necessary to move ahead with the process of quality social sharing on various social media platforms. Nowadays, Twitter and Facebook aren’t the only social media platforms for heavy social sharing.
In fact platforms such as LinkedIn, Slideshare, Pinterest, Tumblr, and even Instagram has become a tool for social sharing.
The use of Hashtags(#) and the use of social media campaigns are always a success oriented move towards generating web traffic and then redirecting it to your website, blog or online store.
All you need is some strategic and innovative user engaging plan of action and the rest will happen by itself.
Internet has now become an indispensable part of businesses and individuals. So its inevitable to witness innovative modifications to the same in the near future, especially while considering the bigger picture.
Technology is going internet savvy and so is the human lifestyle along with it. And as our dependency on the internet grows, the internet gets redefined time and again.
Likewise, SEO has been through a ride in this timely changing internet world and perhaps there might be a lot of upgradations in the coming future, because Tomorrow never Knows.
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